Generative design is a design process that uses computer algorithms to create a wide range of design options based on specific goals and constraints. By inputting parameters such as materials, manufacturing methods, and performance requirements, designers can explore numerous possibilities that might not be immediately obvious through traditional design methods. This approach leverages advanced technologies like artificial intelligence and machine learning to optimize designs for factors such as weight, strength, and cost. The result is innovative solutions that can enhance functionality and efficiency, making it a valuable tool in fields like architecture, engineering, and product design.