Homonym: framing (Structure)
Framing is a communication technique that influences how information is presented and perceived. It involves highlighting certain aspects of a topic while downplaying others, shaping the audience's understanding and emotional response. For example, a news report about a political event may focus on the positive outcomes, framing it as a success, or emphasize the negative consequences, framing it as a failure.
In psychology, framing can affect decision-making and opinions. When choices are presented in different ways, such as emphasizing potential gains versus potential losses, people may react differently. This concept is often studied in relation to behavioral economics and media studies, illustrating how context can alter perceptions.