The Framing Effect is a cognitive bias where people make different decisions based on how information is presented. For example, a medical treatment described as having a "90% success rate" may be viewed more favorably than one described as having a "10% failure rate," even though both statements convey the same information. This effect highlights the importance of context in decision-making. It shows that the way choices are framed can significantly influence perceptions and judgments, impacting areas such as marketing, politics, and psychology. Understanding the Framing Effect can help individuals make more informed decisions by recognizing potential biases in presented information.