Priming is a psychological phenomenon where exposure to one stimulus influences a person's response to a subsequent stimulus. For example, if someone sees the word “yellow,” they may be quicker to recognize the word “banana” than if they had not seen “yellow” first. This effect occurs because the initial stimulus activates related concepts in the brain, making them more accessible. In everyday life, priming can affect decisions and behaviors without conscious awareness. Advertisements often use priming techniques to create associations between products and positive feelings. By strategically presenting certain images or words, marketers can influence consumer choices and perceptions of their brand.