Fragrance design is the art and science of creating scents that evoke emotions and memories. It involves blending various aromatic compounds, essential oils, and synthetic ingredients to produce a unique fragrance. Designers consider factors like the target audience, the intended mood, and the longevity of the scent when crafting their creations. The process often begins with a concept or theme, which guides the selection of notes, such as top notes, middle notes, and base notes. Fragrance designers may work for perfume houses or as independent creators, and their work can influence products ranging from personal perfumes to home fragrances.