Event tracking is a method used in digital analytics to monitor user interactions on a website or app. It helps businesses understand how users engage with specific elements, such as buttons, links, or videos. By collecting data on these interactions, companies can gain insights into user behavior and preferences. This information is typically gathered through tools like Google Analytics or Adobe Analytics. Event tracking allows organizations to measure the effectiveness of their content and marketing strategies, enabling them to make informed decisions to enhance user experience and drive conversions.