ethnomethodology
Ethnomethodology is a sociological approach that studies how people make sense of their everyday lives. It focuses on the methods and practices individuals use to understand and navigate their social world. By examining ordinary interactions, ethnomethodologists aim to uncover the underlying rules and structures that guide human behavior.
This approach was developed by sociologist Harold Garfinkel in the 1960s. Ethnomethodology emphasizes the importance of context and the subjective meanings that individuals attach to their actions. It challenges traditional sociological methods by prioritizing the perspectives of individuals over external interpretations of social phenomena.