Ethical sourcing refers to the practice of ensuring that the products and materials a company uses are obtained in a responsible and sustainable manner. This includes considering the environmental impact, fair labor practices, and the welfare of communities involved in the production process. Companies often seek to work with suppliers who adhere to ethical standards, ensuring that workers are treated fairly and that resources are harvested sustainably. By prioritizing ethical sourcing, businesses aim to create a positive impact on society and the environment. This approach can enhance brand reputation and consumer trust, as customers increasingly prefer products that align with their values. Ethical sourcing often involves certifications and standards, such as those set by organizations like Fair Trade or Rainforest Alliance.