The Rainforest Alliance is a non-profit organization dedicated to promoting sustainable land use and protecting biodiversity. Founded in 1987, it works with farmers, businesses, and communities to encourage practices that conserve natural resources and improve livelihoods. The organization focuses on agriculture, forestry, and tourism, helping to create a balance between economic growth and environmental health. One of the key initiatives of the Rainforest Alliance is its certification program, which recognizes products that meet rigorous environmental and social standards. This certification helps consumers identify sustainable products, such as coffee, chocolate, and timber, encouraging responsible purchasing decisions that support conservation efforts and promote fair treatment of workers.