Endorsements are public statements or actions that express support for a product, service, or individual. They are often used in marketing to influence consumer behavior, as people tend to trust recommendations from others. Endorsements can come from celebrities, experts, or satisfied customers, and they aim to enhance credibility and attract attention. In politics, endorsements play a significant role in campaigns. When a well-known figure or organization supports a candidate, it can sway public opinion and increase the candidate's visibility. For example, endorsements from political leaders or community organizations can help build trust and encourage voters to support a particular candidate.