Shelf management refers to the process of organizing and maintaining products on retail shelves to maximize sales and improve customer experience. This involves strategically placing items, ensuring proper stock levels, and regularly updating displays to attract shoppers. Effective shelf management helps retailers optimize space and enhance product visibility. Additionally, shelf management includes monitoring inventory and analyzing sales data to determine which products are performing well. By understanding customer preferences and trends, retailers can make informed decisions about product placement and promotions. This practice ultimately aims to increase profitability and customer satisfaction in the retail environment.