Digital marketing refers to the use of the internet and online platforms to promote products or services. It includes various strategies such as social media marketing, email campaigns, and search engine optimization (SEO). By leveraging digital channels, businesses can reach a wider audience and engage with potential customers more effectively than traditional marketing methods. One of the key benefits of digital marketing is its ability to track and analyze results in real-time. Tools like Google Analytics help marketers understand user behavior and adjust their strategies accordingly. This data-driven approach allows companies to optimize their campaigns and improve their return on investment (ROI).