Digital advertising refers to the promotion of products or services using online platforms. This includes various formats such as display ads, social media ads, search engine marketing, and video ads. Advertisers use data analytics to target specific audiences, ensuring their messages reach potential customers effectively. The rise of the internet and mobile devices has transformed how businesses connect with consumers. Platforms like Facebook, Google, and Instagram offer tools for advertisers to create tailored campaigns. This approach allows for real-time tracking of performance, enabling adjustments to maximize engagement and return on investment.