Desi hip-hop is a vibrant music genre that blends traditional South Asian sounds with contemporary hip-hop elements. Originating in the late 1990s and early 2000s, it features artists from countries like India, Pakistan, and Bangladesh, who often rap in local languages such as Hindi, Punjabi, and Urdu. The genre reflects the cultural experiences and social issues faced by the South Asian diaspora. The rise of desi hip-hop has been fueled by platforms like YouTube and social media, allowing artists to reach global audiences. Notable figures in this movement include Divine, Naezy, and Badshah, who have gained popularity for their unique styles and relatable lyrics.