Demand response is a strategy used in energy management that encourages consumers to adjust their electricity usage during peak demand times. By reducing or shifting their energy consumption, users can help balance the supply and demand of electricity, which can prevent blackouts and reduce the need for additional power plants. Utilities often offer incentives, such as lower rates or rebates, to motivate consumers to participate in demand response programs. This approach not only helps stabilize the grid but also promotes energy efficiency and can lead to cost savings for both consumers and energy providers.