Database marketing is a strategy that uses customer data to tailor marketing efforts. By collecting and analyzing information from various sources, businesses can identify customer preferences, behaviors, and demographics. This allows companies to create targeted campaigns that are more likely to resonate with specific audiences. Through customer relationship management (CRM) systems, businesses can maintain detailed records of interactions with customers. This data helps in segmenting the audience and personalizing communications, ultimately leading to improved customer engagement and higher conversion rates. Effective database marketing can enhance customer loyalty and drive sales growth.