A customer service policy is a set of guidelines that a company follows to ensure consistent and effective support for its customers. This policy outlines how employees should interact with customers, handle inquiries, and resolve complaints. It aims to create a positive experience for customers, fostering loyalty and satisfaction. These policies often include response times, communication methods, and procedures for addressing issues. By having a clear customer service policy, businesses can improve their reputation and build trust with their customers. This ultimately leads to better customer retention and increased sales.