Customer satisfaction surveys are tools used by businesses to gather feedback from their customers about their experiences with products or services. These surveys typically include questions about various aspects, such as product quality, customer service, and overall satisfaction. The information collected helps companies understand what they are doing well and where they can improve. The results of customer satisfaction surveys can guide decision-making and enhance customer experiences. By analyzing the feedback, businesses can identify trends and make necessary adjustments to meet customer needs better. This process ultimately aims to increase customer loyalty and drive sales, benefiting both the company and its customers.