Product quality refers to the overall characteristics and features of a product that meet or exceed customer expectations. It encompasses various aspects, including durability, reliability, performance, and design. High-quality products are typically made from superior materials and undergo rigorous testing to ensure they function as intended. In addition to physical attributes, product quality also involves consistency and adherence to standards. Companies often implement quality control processes to monitor production and maintain high levels of quality. This focus on quality can lead to increased customer satisfaction and loyalty, ultimately benefiting the brand's reputation and sales.