Culteranismo is a literary movement that emerged in Spain during the late 16th and early 17th centuries, primarily associated with the Spanish Golden Age. It is characterized by its elaborate and ornate style, focusing on complex metaphors, intricate wordplay, and a rich vocabulary. The movement aimed to elevate poetry and prose, making them more sophisticated and artistic. The most notable figure of culteranismo is Luis de Góngora, whose works exemplify the movement's emphasis on beauty and form over straightforward meaning. Culteranismo often contrasts with conceptismo, another literary style of the time, which favored clarity and conciseness in expression.