Cross-selling is a sales technique where a business encourages customers to purchase additional products or services that complement their original choice. For example, if a customer buys a laptop, the seller might suggest a laptop case or software that enhances the laptop's functionality. This strategy aims to increase the overall value of the sale and improve customer satisfaction by providing them with useful options.
Businesses often use cross-selling to boost revenue and strengthen customer relationships. By understanding customer needs and preferences, companies can tailor their recommendations effectively. This approach not only benefits the business but also helps customers discover products they may not have considered, enhancing their overall shopping experience.