Product bundling is a marketing strategy where multiple products or services are sold together as a single package. This approach often offers customers a better value compared to purchasing each item separately. For example, a fast-food restaurant might bundle a burger, fries, and a drink at a lower price than if each item were bought individually. Companies use product bundling to increase sales and encourage customers to try new items. It can also simplify the buying process, making it easier for consumers to make decisions. Overall, bundling can enhance customer satisfaction while boosting a company's revenue.