The counterculture movement emerged in the 1960s as a response to mainstream societal norms. It was characterized by a rejection of traditional values, particularly around issues like war, civil rights, and personal freedom. Groups like the Hippies promoted peace, love, and communal living, often using music and art to express their beliefs. This movement also challenged established institutions, advocating for social change and greater individual expression. Events like the Woodstock Festival became symbols of this era, showcasing the desire for unity and a break from conventional lifestyles. The counterculture left a lasting impact on society, influencing everything from fashion to politics.