Corporate branding is the practice of promoting a company's overall brand identity rather than individual products or services. This approach helps create a unified image and message that resonates with customers, employees, and stakeholders. By focusing on the company's values, mission, and culture, corporate branding aims to build trust and loyalty among its audience. Effective corporate branding involves consistent messaging across various platforms, including advertising, social media, and public relations. Companies like Apple and Coca-Cola exemplify strong corporate branding by maintaining a recognizable image and clear communication that reflects their core values and connects with consumers on an emotional level.