"Copy" refers to written content created for the purpose of advertising or marketing. It aims to persuade readers to take a specific action, such as buying a product or signing up for a service. Effective copy is clear, engaging, and tailored to the target audience. In the context of digital marketing, copy can be found in various formats, including website content, social media posts, and email campaigns. Good copywriting combines creativity with strategic thinking to communicate a brand's message and drive customer engagement.