A "conversion attempt" refers to the effort made to change someone's beliefs, opinions, or behaviors, often in the context of religion or marketing. In religious contexts, it involves persuading individuals to adopt a particular faith or belief system, such as Christianity or Islam. In marketing, it aims to convert potential customers into actual buyers by encouraging them to take specific actions, like signing up for a newsletter or making a purchase. These attempts can take various forms, including discussions, presentations, or promotional campaigns. The effectiveness of a conversion attempt is often measured by the rate at which individuals change their beliefs or make purchases, known as the conversion rate.