Homonym: conversion (Transformation)
Conversion refers to the process of changing something from one form to another. In a business context, it often describes the transformation of potential customers into actual buyers. This can involve various strategies, such as marketing campaigns or sales techniques, aimed at encouraging individuals to take a desired action, like making a purchase or signing up for a newsletter.
In a broader sense, conversion can also apply to religious beliefs, where an individual adopts a new faith or belief system. This process may involve personal reflection, study, and participation in rituals associated with the new belief, such as those seen in Christianity or Islam.