Convenience sampling is a non-probability sampling technique where researchers select participants based on their easy availability and proximity. This method is often used when time, budget, or logistical constraints make it difficult to conduct a more rigorous sampling process. For example, a researcher might survey people in a shopping mall because they are readily accessible. While convenience sampling can save time and resources, it may lead to biased results since the sample may not represent the larger population. This can affect the validity of findings, making it important for researchers to acknowledge the limitations of using this method in studies related to social behavior or market research.