Content monitoring refers to the process of tracking and analyzing various types of content, such as social media posts, articles, and videos, to understand public sentiment and trends. This practice helps organizations and individuals stay informed about how their brand or message is perceived by the audience. By using tools and software, content monitoring allows for the collection of data on mentions, engagement, and overall reach. This information can be valuable for improving marketing strategies, managing reputation, and ensuring compliance with regulations related to advertising and media.