A company logo is a graphic mark or emblem that represents a business and its brand identity. It often includes unique designs, colors, and typography that help distinguish the company from its competitors. A well-designed logo can convey the company's values, mission, and personality, making it an essential element of branding. Logos can be found on various materials, including business cards, websites, and advertisements. They play a crucial role in marketing by creating a visual association with the company, helping customers recognize and remember the brand. Effective logos are simple, memorable, and versatile, allowing them to be used across different platforms and media.