A brand logo is a visual symbol that represents a company or product. It often includes unique designs, colors, and typography that help create a memorable identity. Logos are essential for brand recognition, making it easier for consumers to identify and differentiate products in the marketplace. Logos can take various forms, such as wordmarks, lettermarks, or pictorial marks. A well-designed logo, like the Nike swoosh or the Apple apple, can evoke emotions and convey the brand's values. Overall, a strong logo plays a crucial role in marketing and establishing a brand's presence.