Company goals are specific objectives that a business aims to achieve within a certain timeframe. These goals guide the company's strategy and decision-making processes, helping to align the efforts of employees and resources towards common outcomes. Examples of company goals include increasing sales, improving customer satisfaction, or expanding into new markets. Setting clear company goals is essential for measuring progress and success. They provide a framework for evaluating performance and can motivate employees by giving them a sense of purpose. Regularly reviewing and adjusting these goals ensures that the company remains adaptable to changing market conditions and customer needs.