Objectives are specific goals that guide individuals or organizations in their efforts. They provide a clear direction and help measure progress. For example, a student might set an objective to improve their math skills by practicing for 30 minutes each day. This objective helps the student focus their efforts and track their improvement over time. In a business context, objectives can help teams align their work with the overall mission of the company. For instance, a marketing team might have the objective of increasing customer engagement by 20% over the next quarter. This objective not only sets a target but also motivates the team to develop strategies to achieve it.