Cold leads are potential customers who have shown little to no interest in a product or service. They may not be familiar with the brand or have not engaged with any marketing efforts. Businesses often seek to convert these leads into warm or hot leads through targeted outreach and relationship-building. To effectively reach cold leads, companies may use strategies like email campaigns, social media advertising, or direct mail. The goal is to spark interest and encourage these individuals to learn more about the offerings, ultimately leading to potential sales and customer relationships.