Hot Leads
"Hot leads" refer to potential customers who have shown a strong interest in a product or service and are likely to make a purchase soon. These leads often engage with a business through actions such as filling out a contact form, requesting a demo, or responding positively to marketing efforts. Their readiness to buy makes them valuable for sales teams.
Identifying hot leads is crucial for effective sales strategies. Businesses often use tools like Customer Relationship Management (CRM) systems to track interactions and prioritize these leads. By focusing on hot leads, companies can increase their chances of closing sales and boosting revenue.