Choice overload occurs when individuals are faced with too many options, making it difficult to make a decision. This phenomenon can lead to feelings of anxiety and dissatisfaction, as people may worry about making the wrong choice or missing out on better alternatives. Research shows that when presented with a large number of options, such as in a grocery store or online shopping, people often experience paralysis and may even avoid making a decision altogether. This can result in lower overall satisfaction with their choices, as they may second-guess their selections or feel overwhelmed by the possibilities.