The "Paradox of Choice" refers to the phenomenon where having too many options can lead to anxiety and dissatisfaction. While having choices is generally seen as positive, an overwhelming number can make decision-making difficult, resulting in stress and regret. This can lead to individuals feeling less satisfied with their final choice, even if it was a good one. Psychologist Barry Schwartz popularized this concept in his book, "The Paradox of Choice: Why More Is Less." He argues that when faced with numerous options, people may struggle to evaluate them effectively, ultimately leading to a sense of paralysis or disappointment.