A buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It includes demographic information, behaviors, motivations, and goals. By understanding these personas, businesses can tailor their marketing strategies to better meet the needs of their target audience. Creating effective buyer personas involves gathering insights through surveys, interviews, and analytics. This process helps companies identify key characteristics of their customers, such as their preferences and pain points. Ultimately, well-defined buyer personas guide product development, content creation, and overall marketing efforts, leading to more effective engagement with potential customers.