Business-to-business services, often abbreviated as B2B services, refer to transactions and services provided between companies rather than between a company and individual consumers. These services can include a wide range of offerings such as consulting, marketing, logistics, and software development, all aimed at helping businesses operate more efficiently and effectively. B2B services are essential for companies looking to improve their operations, reduce costs, or enhance their product offerings. By collaborating with other businesses, companies can access specialized expertise and resources that may not be available in-house, ultimately leading to increased productivity and growth in the competitive marketplace.