Business-to-Business (B2B) refers to transactions and interactions that occur between two businesses rather than between a business and individual consumers. For example, a company that manufactures computer parts may sell its products to another company that assembles computers. B2B transactions often involve larger quantities and longer-term contracts compared to business-to-consumer (B2C) sales. In the B2B world, companies focus on building strong relationships and providing tailored solutions to meet the specific needs of their clients. This can include services like consulting, wholesale distribution, or software development. Successful B2B companies prioritize understanding their clients' challenges and delivering value through effective communication and collaboration.