Business objectives are specific, measurable goals that a company aims to achieve within a certain timeframe. These objectives guide decision-making and help align the efforts of employees towards common targets. Examples include increasing sales revenue, improving customer satisfaction, or expanding into new markets. Setting clear business objectives is essential for tracking progress and evaluating success. They provide a framework for assessing performance and can be adjusted as needed to respond to changing circumstances. By focusing on these goals, businesses can enhance their overall effectiveness and ensure long-term growth and sustainability.