Strategic goals are specific, measurable objectives that an organization aims to achieve over a defined period. They provide direction and focus, helping to align resources and efforts towards common outcomes. These goals are often linked to the overall mission and vision of the organization, ensuring that all activities contribute to long-term success. Organizations typically set strategic goals to address key areas such as market growth, customer satisfaction, or operational efficiency. By establishing clear priorities, strategic goals enable teams to make informed decisions and track progress, ultimately driving performance and enhancing competitiveness in their respective industries.