Business goals are specific, measurable objectives that a company aims to achieve within a certain timeframe. These goals guide decision-making and help align the efforts of employees towards a common purpose. Examples of business goals include increasing sales by 20% in a year or launching a new product by a specific date. Setting clear business goals is essential for tracking progress and evaluating success. They can be short-term, like improving customer service ratings, or long-term, such as expanding into new markets. By establishing these targets, businesses can focus their resources effectively and adapt strategies as needed to meet their objectives.