budget-conscious consumers
Budget-conscious consumers are individuals who prioritize their spending to stay within a set financial limit. They often seek out the best deals, discounts, and promotions to maximize their purchasing power. This group is typically more aware of their financial situation and may use tools like budgeting apps or spending trackers to help manage their expenses.
These consumers tend to research products and services before making a purchase, comparing prices across different retailers. They may also favor generic brands over name brands to save money. Overall, budget-conscious consumers aim to make informed choices that align with their financial goals.