Generic brands are products that are typically sold under a store's name or a non-branded label, rather than a well-known brand name. These products often offer similar quality and features as their branded counterparts but are usually sold at a lower price. This makes them an attractive option for budget-conscious consumers. Many grocery stores and retailers, such as Walmart or Costco, have their own generic brands that cover a wide range of products, from food items to household goods. By choosing generic brands, shoppers can save money while still getting the essentials they need.