Budget-conscious consumers, often referred to as frugal individuals, prioritize saving money and making informed purchasing decisions. They seek value in products and services, often comparing prices and looking for discounts or sales. This approach helps them manage their finances effectively while still meeting their needs. These consumers may adopt various strategies, such as creating a budget, using coupons, or shopping at discount stores. By focusing on essential items and avoiding impulse purchases, budget-conscious consumers aim to stretch their dollars further, ensuring they can maintain their lifestyle without overspending.