A brand name is a unique identifier for a product or service that distinguishes it from others in the market. It often reflects the company's identity and values, helping consumers recognize and remember the product. A strong brand name can influence purchasing decisions and build customer loyalty. Brand names can be made up of words, phrases, or symbols, and they are often protected by trademark laws. Examples of well-known brand names include Coca-Cola, Nike, and Apple. These names not only represent the products but also evoke specific associations and emotions in consumers.