Brand collaborations occur when two or more companies work together to create a product or marketing campaign that combines their strengths. This partnership can enhance brand visibility, attract new customers, and leverage each brand's unique qualities. For example, a fashion brand might collaborate with a popular celebrity to design a limited-edition clothing line. These collaborations can take various forms, such as co-branded products, joint events, or shared advertising efforts. By pooling resources and creativity, brands can reach wider audiences and create buzz around their offerings. A successful collaboration often results in increased sales and a stronger brand image for all parties involved.