Partnership marketing is a collaborative strategy where two or more businesses work together to promote each other's products or services. This approach allows companies to leverage each other's strengths, reach new audiences, and share marketing costs. For example, a fitness center might partner with a health food store to offer discounts to each other's customers, benefiting both businesses. By combining resources and expertise, partnership marketing can create unique promotional opportunities. It often leads to increased brand awareness and customer loyalty, as consumers appreciate the added value from these collaborations. Overall, it's a win-win situation for all parties involved.