Book design refers to the process of creating the visual and physical aspects of a book. This includes the layout of text, the choice of fonts, and the arrangement of images. Designers aim to make the book visually appealing while ensuring that it is easy to read and navigate. Additionally, book design encompasses the cover design, which is crucial for attracting readers. A well-designed cover can convey the book's genre and tone, while also standing out on shelves or online. Overall, effective book design enhances the reader's experience and contributes to the book's marketability.